Brands

"John Wallace’s extensive career in the imaging industry has been defined by his impactful roles with some of the world’s most prestigious photography and imaging brands. His contributions have spanned product management, business development, and account management, making him a pivotal figure in driving growth and innovation in the sector."

Johnnyshoots

John Wallace is a seasoned photographer based in Sydney, Australia, with over 30 years of experience in both studio and on-location photography. He specializes in portrait and people photography, catering to actors, corporate clients, and individuals seeking exceptional images of themselves or their loved ones. 

Operating under the business name Johnnyshoots, John emphasizes treating all clients with dignity, respect, and professionalism, ensuring a welcoming environment for everyone. His portfolio showcases a diverse range of work, including portraits, landscapes, music photography, aerial shots, and editorial pieces. 

In addition to his photography services, John offers expertise in cultural heritage and digitization, reflecting his commitment to preserving and showcasing cultural narratives through visual media. 

Clients appreciate John's professionalism and his ability to create a relaxed atmosphere during shoots, resulting in authentic and compelling images. His dedication to excellence and passion for visual storytelling have established him as a trusted name in the photography industry. 

Brands and Relationships

Phase One

  • Features: Renowned for its medium-format camera systems, Phase One offers unparalleled image quality, high-resolution sensors, modular design, and advanced Capture One integration for tethered shooting.
  • Benefits: Exceptional detail and dynamic range, ideal for professional photographers and institutions requiring high-quality imaging solutions for cultural heritage preservation, commercial photography, and archival projects.
  • History with C.R. Kennedy: John Wallace has played a key role in implementing Phase One solutions, particularly in archival digitization for cultural institutions, enhancing preservation efforts with cutting-edge technology.

Hasselblad

  • Features: Medium-format cameras with superior image quality, ergonomic design, and compatibility with a broad range of lenses. Hasselblad systems are celebrated for their precision and elegance.
  • Benefits: High-resolution images with excellent color accuracy, suitable for studio and field photography across a variety of applications, from fine art to advertising.
  • History with C.R. Kennedy: As a long-standing partner, C.R. Kennedy has distributed Hasselblad systems, supporting professional photographers and enabling institutions to achieve premium imaging outcomes.

Zeiss

  • Features: High-precision lenses known for their exceptional sharpness, robust construction, and superior optical performance for both photography and cinematography.
  • Benefits: Offers unparalleled quality in image capture, making Zeiss lenses a preferred choice for professionals who demand consistency and clarity.
  • History with C.R. Kennedy: As a distributor, C.R. Kennedy has provided Zeiss lenses to professionals and institutions, ensuring access to industry-leading optical tools.

Capture One

  • Features: A premier photo editing and tethering software, Capture One offers advanced color grading, layer-based editing, and intuitive workflow management. It seamlessly integrates with Phase One systems for the best tethering experience.
  • Benefits: Capture One provides precision control for professional-grade editing, enabling photographers to deliver consistent, high-quality results.
  • History with C.R. Kennedy: John Wallace has championed Capture One’s adoption among photographers and institutions, emphasizing its ability to streamline workflows and elevate image quality.

Ilford

  • Features: Specializes in photographic papers and film products, offering both traditional darkroom supplies and advanced inkjet printing materials.
  • Benefits: Ilford products are synonymous with quality, providing reliable results for photographers and fine art printers.
  • History with C.R. Kennedy: By distributing Ilford products, C.R. Kennedy has supported photographers in achieving the highest standards of print quality, from artistic projects to archival reproduction.

Negative Supply

  • Features: Designs innovative tools for film scanning, including carriers and light sources that simplify and enhance the digitization process.
  • Benefits: Increases efficiency and quality in film scanning, enabling photographers to digitize negatives and slides with professional results.
  • History with C.R. Kennedy: John Wallace introduced Negative Supply’s products to the Australian and New Zealand markets, supporting photographers in maintaining their film heritage.

Sigma Lenses

  • Features: A wide range of lenses, from prime to zoom, known for innovative design and high optical performance. Compatible with multiple camera systems.
  • Benefits: Versatile and high-quality lenses that are affordable yet professional-grade, suitable for various photography styles.
  • History with C.R. Kennedy: By offering Sigma lenses, C.R. Kennedy has expanded options for photographers, delivering value without compromising quality.

iFootage

  • Features: Produces innovative camera support systems, including sliders, stabilizers, and tripods designed for motion control and versatility.
  • Benefits: Provides smooth and stable camera movement, enhancing the quality of photography and videography projects.
  • History with C.R. Kennedy: C.R. Kennedy has distributed iFootage tools, enabling photographers and videographers to achieve professional results with ease.

DJI

  • Features: A global leader in drone technology, DJI offers aerial imaging systems with advanced flight control, high-resolution cameras, and integrated editing tools.
  • Benefits: Enables stunning aerial photography and videography, opening up creative possibilities and providing new perspectives.
  • History with C.R. Kennedy: As a distributor of DJI products, C.R. Kennedy has made cutting-edge aerial imaging technology accessible to professionals and enthusiasts alike.

Leica: A Legacy of Precision and Excellence

Features:
Leica is a globally renowned brand celebrated for its precision engineering, timeless design, and unmatched optical quality. Known for their rangefinder cameras, professional lenses, and mirrorless systems, Leica products are crafted to cater to both enthusiasts and professional photographers who seek excellence in every frame.

Benefits:
Leica cameras and lenses are known for their durability, superior build quality, and exceptional image results, offering unmatched clarity and color reproduction. The brand's heritage in fine craftsmanship and cutting-edge technology ensures that every Leica product embodies a blend of tradition and innovation, making it a symbol of prestige and performance.

History with Leica
John Wallace played a pivotal role in Leica's Australian presence by spearheading the opening of Australia’s first Leica boutique at Foto Riesel in Sydney in 2011. This boutique was part of Leica's global strategy to create dedicated spaces where customers could immerse themselves in the Leica experience, exploring the full range of cameras, lenses, and accessories. The boutique's success highlighted Leica's appeal to the Australian market and established a new standard for premium camera retail experiences.

This initiative not only made Leica products more accessible but also positioned the brand as a leader in luxury and professional photography equipment within Australia. John’s contribution to this milestone reflected his expertise in aligning premium imaging solutions with customer expectations, further solidifying his legacy in the photography industry.

History With Sony

John Wallace has held pivotal roles at Sony Australia, including Alpha Business Development Manager and National Account Manager. In these capacities, he has been instrumental in driving the growth and market presence of Sony's Alpha series cameras.

Alpha Business Development Manager: In this role, John focused on expanding Sony's Alpha camera lineup within the Australian market. His responsibilities encompassed developing and executing strategies to increase market share, fostering relationships with key industry stakeholders, and identifying new business opportunities to promote the Alpha series to both professional photographers and enthusiasts.

National Account Manager: As National Account Manager, John managed relationships with major retail partners across Australia. He was responsible for sales planning, account management, and ensuring that Sony's products were effectively represented and available nationwide. His efforts contributed to enhanced product visibility and sales performance across key accounts.

Through these roles, John Wallace significantly contributed to the success and prominence of Sony's Alpha cameras in the Australian market, leveraging his expertise to drive business growth and strengthen partnerships.

John Wallace’s History with Nikon: Industrial Account Manager and Professional Accounts

John Wallace held key roles with Nikon Australia, where he contributed to the growth of Nikon's professional and industrial imaging sectors. His work focused on building relationships, driving sales, and promoting Nikon's advanced imaging solutions across diverse markets.